Mar 05: Compared to the situation a few years ago, when only about three to four per cent of the global population was struggling with different kinds of hearing impairment, now because of steep increase of noise pollution in the form of defeaning sound at various fora, the amount had now gone upto over ten per cent, the study said.

Dramatic rise in sales of hearing aides in India
“In lack of any suitable measure to determine the sound pollution level, the amount would go up manifold creating the potential of a global crisis of huge magnitude during the next few years,” the study, sponsored through the Phonak Group of Switzerland, the world’s leading supplier of wireless hearing technology, claimed.

Speaking more about the study during the launch of a series of new high end hearing aides, having high quality computer chips with fastest propcessing power, huge capacity and largest memory, Phonak India Managing Director Sanjay Bagati here today said when compared to rest of the world, the percentage of hearing impaired people in India was more than 13 and the number was still being growing.

Referring to the development of high quality hearing aides by the Phonak Group’s Geneva-based Research and Development(R&D) Centre at a cost between Rs 60,000 and Rs 2.05 Lakh per unit, Mr Bagati claimed that the new devices would go a long way towards a permanent solution to the problem.

“On the backdrop of such a phenomenol increase in the number of such people in India, we’re expecting about 40 per cent year on year growth on sales of hearing devices to consider our business turnover to Rs 26.5 crore this year (2010-11),” Mr Bagati said and hoped to cross the Rs 34.5 crore mark by March 2012 maintaining similar growth.

Expalaining the reason why for such a dramatic rise in sales of hearing aides in India, Mr Bagati, quoting in the global survey, said when compared with about 38 percent penetration of such devices in countries like Denmark, Switzerland, the Netherland, Japan, Germany and the USA, it was no more than 1.4 per cent in India.

However, following a availability of new and much more efficient hearing devices in India now, the penetration will be much deeper and more intense in the coming years, the Phonak India MD claimed.

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